60
litter box liner
Launch itA $1.4M/yr market growing +4.9% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 896K searches
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$3.20–$26.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,540.57avg incumbent reviews — the moat a new listing must climb