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litter attractant for cats
Launch itA $1.2M/yr market growing +16.6% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Price range
Great$10.56–$42.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 347K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,069.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand