37
life jacket for dogs 50-90 lbs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+385.6%90-day search growth — must beat 0% to launch
Avg price
Great$78.47avg listing price — sweet spot $15–$100
Price range
Great$19.37–$118.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,314.33avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 58K searches
Returns
Bad7.9%return rate — above 6% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand