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lettuce pets
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Review moat
Good1,152.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.57–$24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$16K$16K/yr · 44K searches
Growth
Bad-46.5%90-day search growth — must beat 0% to launch