48
leash splitter
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.54–$33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 6% kills the launch gate
Review moat
Okay2,204.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 48K searches