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leaf litter
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good508.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Price range
Okay$5.90–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$153K$153K/yr · 160K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf