45
lazy sofa bed
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great315.21avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Good$124.44avg listing price — sweet spot $15–$100
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay$56.21–$232.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 341K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale