46
l shaped cat scratcher
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$42.15avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$11.70–$147.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,167.26avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 70K searches
Brand share
Bad96%top-5 brand share — brand-locked demand