38
kongs for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Price range
Good$6.23–$26.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 43K searches
Review moat
Bad38,927.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand