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kong leash
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.55avg listing price — sweet spot $15–$100
Price range
Good$8.07–$32.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,835.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 155K searches
Brand share
Bad92%top-5 brand share — brand-locked demand