53
koi fish
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great383.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.5%90-day search growth — must beat 0% to launch
Avg price
Good$108.10avg listing price — sweet spot $15–$100
Market size
Okay$239K$239K/yr · 276K searches
Price range
Okay$46.21–$186.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand