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kivori
Skip itSoft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Review moat
Good1,269.33avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.10–$26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$276K$276K/yr · 242K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-72.9%90-day search growth — must beat 0% to launch