40
kitty corner
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.30avg listing price — sweet spot $15–$100
Price range
Incredible$20.74–$35.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good557.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 6% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$63K$63K/yr · 58K searches
Competition
Bad87%top-5 click share — a locked-up shelf