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kitten nail caps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 6% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good$472K$472K/yr · 879K searches
Avg price
Okay$10.23avg listing price — sweet spot $15–$100
Review moat
Bad8,030.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.04–$14.88cheapest to priciest tracked listing — scored on the share inside $15–$100