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ketohex wipes for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$32.57avg listing price — sweet spot $15–$100
Price range
Incredible$20.90–$42.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good605.43avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay$162K$162K/yr · 30K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand