46
keep cats out of potted plants
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.71avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Good$7.49–$29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,180.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 89K searches
Growth
Bad-45.2%90-day search growth — must beat 0% to launch