42
k9 ballistics chew proof dog bed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$134.38avg listing price — sweet spot $15–$100
Review moat
Okay1,967.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 122K searches
Price range
Bad$39.77–$289.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand