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jerky treats
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.28avg listing price — sweet spot $15–$100
Price range
Great$11.71–$32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,940.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 23K searches
Brand share
Bad97%top-5 brand share — brand-locked demand