39
itouchless odor filter refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.44avg listing price — sweet spot $15–$100
Price range
Great$14.23–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Good1,350.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 2K searches
Brand share
Bad100%top-5 brand share — brand-locked demand