42
ingredient bin
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Great$80.29avg listing price — sweet spot $15–$100
Review moat
Good935.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 6% kills the launch gate
Price range
Okay$21.95–$235.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 32K searches