50
icp test
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Price range
Incredible$35.05–$93.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.07avg listing price — sweet spot $15–$100
Review moat
Great183.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 8K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf