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Worth a lookShows low returns (1.0%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Good$5.28–$43.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$481K$481K/yr · 273K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,830.28avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-17.3%90-day search growth — must beat 0% to launch