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hydrocortisone spray for dogs
Worth a lookShows searches that convert (16.6% search→purchase), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Good$14.01avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Market size
Okay$179K$179K/yr · 77K searches
Price range
Okay$8.38–$17.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,712.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf