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how to get rid of fleas in house
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+42.5%90-day search growth — must beat 0% to launch
Price range
Good$4.13–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Bad20,189.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 37K searches