44
hot spot treatment for cats
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Price range
Good$7.36–$24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad8,538.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 40K searches