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horse wound care
Launch itA $908K/yr market growing +60.3% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$27.91avg listing price — sweet spot $15–$100
Price range
Incredible$19.31–$49.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$908K$908K/yr · 250K searches
Growth
Great+60.3%90-day search growth — must beat 0% to launch
Review moat
Good1,111.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand