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56

horse salt

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 81Conversion 90Competition 15Returns 100Price range 91Avg price 95Brand share 0Review moat 71Quality gap 18

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$33.16

avg listing price — sweet spot $15–$100

Price range

Great$11.31–$83.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+74.0%

90-day search growth — must beat 0% to launch

Review moat

Good669.18

avg incumbent reviews — the moat a new listing must climb

Market size

Good$342K

$342K/yr · 97K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand