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50

horse chestnut

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Market size 54Growth 22Conversion 84Competition 14Returns 100Price range 67Avg price 78Brand share 36Review moat 65Quality gap 43

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.08

avg listing price — sweet spot $15–$100

Price range

Good$9.07–$27.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good912.75

avg incumbent reviews — the moat a new listing must climb

Market size

Good$361K

$361K/yr · 245K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf