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horse blanket leg straps
Skip itSoft demand (-84.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible63.64avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$5.84–$30.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$20K$20K/yr · 19K searches
Growth
Bad-84.9%90-day search growth — must beat 0% to launch