60
hoof rasp
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Great109.83avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.34avg listing price — sweet spot $15–$100
Price range
Great$14.02–$89.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad$69K$69K/yr · 35K searches