47
hermit crab substrate
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Good+47.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,715.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.31avg listing price — sweet spot $15–$100
Market size
Okay$148K$148K/yr · 148K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$5.28–$18.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf