51
hedgehog supplies
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but a small market ($62K/yr) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$6.18–$130.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,756.14avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 190K searches