41
heated dog house
Skip itSoft demand (-81.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great158.64avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 6% kills the launch gate
Avg price
Okay$195.83avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$86K$86K/yr · 365K searches
Price range
Bad$37.88–$387.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-81.1%90-day search growth — must beat 0% to launch