55
heated cat houses for outdoor cats
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-85.8% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$67.07avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 1.5M searches
Review moat
Good578.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 6% kills the launch gate
Price range
Bad$9.66–$359.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.8%90-day search growth — must beat 0% to launch