37
heated cat house with camera
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great144.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$85.02avg listing price — sweet spot $15–$100
Price range
Good$20.02–$143.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.1%return rate — above 6% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$0$0/yr · 51K searches
Growth
Bad-73.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale