64
hay rack
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$20.59avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Great$3.52–$115.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$688K$688K/yr · 950K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,056.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.8%90-day search growth — must beat 0% to launch