55
hay hooks
Worth a lookShows a sweet-spot price point ($29.62 avg), but a small market ($81K/yr) keeps it on the watch list.
Avg price
Incredible$29.62avg listing price — sweet spot $15–$100
Price range
Great$12.95–$97.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great183.39avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 33K searches