55
hanging bell
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (+2.8% this quarter) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good$5.95–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,875.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay$155K$155K/yr · 273K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch