46
hamster leash
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Price range
Okay$6.00–$19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,298.37avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 6% kills the launch gate
Market size
Bad$52K$52K/yr · 164K searches