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halloween dog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+75.0%90-day search growth — must beat 0% to launch
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good847avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.49–$24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 177K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad16.6%return rate — above 6% kills the launch gate