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hairball remedy for cats
Launch itA $1.6M/yr market growing +4.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 918K searches
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.65–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,697.24avg incumbent reviews — the moat a new listing must climb