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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 30Conversion 49Competition 55Returns 75Price range 81Avg price 95Brand share 15Review moat 42Quality gap 35

Avg price

Incredible$25.60

avg listing price — sweet spot $15–$100

Price range

Great$5.80–$57.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,303.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Market size

Bad$97K

$97K/yr · 97K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

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