56
guinea pig tunnel
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$8.98–$41.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.98avg listing price — sweet spot $15–$100
Review moat
Good547.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$106K$106K/yr · 262K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch