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guinea pig food
Worth a lookShows searches that convert (19.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 793K searches
Price range
Good$3.18–$35.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,672.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand