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guinea pig blanket
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($85K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Great$7.59–$37.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,271.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 154K searches