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good n fun triple flavor kabobs
Launch itA $2.3M/yr market growing +13.1% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 758K searches
Competition
Great33%top-5 click share — an open shelf
Price range
Great$3.69–$58.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.42avg listing price — sweet spot $15–$100
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,649.6avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand