54
goldendoodle must haves
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($79K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 6% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Price range
Good$5.01–$36.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,704.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 212K searches