60
goat collar
Worth a lookShows a thin review moat (238 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great238.38avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Price range
Good$5.32–$34.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 112K searches