25
garmin tt25 collar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible36.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 6% kills the launch gate
Market size
Good$292K$292K/yr · 28K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$531.07avg listing price — sweet spot $15–$100
Price range
Bad$329.91–$1208.19cheapest to priciest tracked listing — scored on the share inside $15–$100