40
furhero
Skip itSoft demand (-42.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.10–$26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,424.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 133K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-42.7%90-day search growth — must beat 0% to launch